為什麼日本是世界上唯一在聖誕節吃肯德基的國家? #LINETODAY

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肯德基日本發言人表示,此事起源於日本首間肯德基的店經理大河原毅(Takeshi Okawara),因為他在店裡聽到幾個外國人在聊天時講到,他們非常懷念聖誕節的火雞大餐。大河原毅則希望,炸雞餐可以成為替代品,也開始以慶祝聖誕節來行銷派對桶。1974年,肯德基將此行銷計畫推往全國,獲得極大成功。

References

http://www.cw.com.tw/article/article.action?id=5080047
為什麼日本人聖誕節要吃肯德基?

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